There are a number of very good reasons why a blog is good for business:
It Increases your Credibility and Establishes You as an Expert!
By talking about new developments & products in your industry or business, it establishes you as an expert in your field and builds credibility. Clients and potential customers can provide feedback by responding to your articles and comments which creates dialogue that can lead to future sales.
It Allows for Better Customer Service
Additionally, a blog is one of the best ways to update customers on new products or services being offered. You can also respond to customer inquiries quickly and more efficiently, and you can gain valuable feedback from your readership while using that feedback to make improvements and build a better business, as well as business relationships, with your client base.
It Gives you a Voice
The marketplace for any business is normally competitive, so by starting a blog that you update regularly, you are giving your company a voice on the internet. Customers can read your posts and establish in their minds that you are a credible authority, and you can interact with them frequently while establishing your reputation on the web.
It freshens your web content
Posting regular and relvant articles to your blog prevents your website from becoming stagnant and introduces new, fresh content to your site which gives search engines a reason to index your website. Get creative and add images and videos to your articles to illustrate your topic. Add short "teasers" of your most recent blog articles to your home page which provides "fresh fuel" for the search engines.
It let's you have fun and express yourself!
A blog gives you the power and freedom to express your own opinions, ideas and thoughts about topics you enjoy and feel passionate about. Give your readers some good ideas, keep them informed, make them smile... and they will keep coming back!