There are a number of very good reasons why a blog is good for business:
It Increases your Credibility and Establishes You as an Expert!
By talking about new developments & products in your industry or business, it establishes you as an expert in your field and builds credibility. Clients and potential customers can provide feedback by responding to your articles and comments which creates dialogue that can lead to future sales.
"My desktop website is my pride and joy! It's truly a thing of beauty! I do admit, on a mobile phone, it's slow as molasses and is clumsy to navigate but I don't really care because I'm sure people are preferring to look at it on their big monitors anyway."
A lot of business owners focus their time and attention on the "bread and butter" of their business. That product line or service they sell to generate revenue to pay rent & salaries, buy stuff to keep the business going and, hopefully, have some cash left over to show a profit...
We've all seen them on Google... those listings that appear at the top or bottom of your search results page with the word "Ad" enclosed in a little green outlined square box with rounded corners. What are these things? How did they get there? What's their purpose? Do you have to pay for them? and... Are they something I should be thinking about to better promote my website on Google?
As web designers in Kitchener Waterloo, we have built and launched dozens of online stores for our customers. Some of these already had "brick and mortar" stores and also wished to tap into the online market while others were first time entrepreneurs who were wildly optimistic and determined to claim their piece of the explosive, multi-billion dollar online shopping phenomenon.
At Pixweaver, we have had the opportunity to develop a number of websites for Crime Stopper's organizations across Ontario. These extremely interesting web design projects have allowed us to gain insight into this high profile global network that spans 24 countries and thousands of municipalities across the world.
SEO (Search Engine Optimization) experts are continually trying to gain insight into the workings of Google's highly secretive ranking algorithm to help website owners gain that competitive edge. Many of the ranking methods are known and even publicized by Google but the overwhelming advice from Google itself is to simply provide high quality content, good performance, device compatibility and user accessibility. Google also warns not to "try and fool mother nature".
Deciding on the best web designer or web developer for your online project can be a daunting task. This is especially true in Kitchener-Waterloo, fondly labeled as the tech hub of "Silicon Valley North", where there is an impressive line-up of skilled and highly competent web development firms.
Launching a new business? Have a fantastic new idea or product that you're convinced just can't miss? Want to try selling online and tap into that huge lucrative internet market? Have lots of ambition and optimism but on a limited budget?
Ontario is leading the way by mandating that public-facing websites for Ontario businesses and organizations of certain sizes must comply with the AODA (Acessibility for Ontarians with Disabilities Act). Essentially, the government is insisting that web developers create sites in such a way that visitors with visual impairments can access all information on the website.
Website design has become increasingly challenging with not only the expectation that new websites will render properly on all devices and screen sizes but also that they come up quickly with more users becoming impatient and skipping sites that take too long to load.